2012 Entry period now open…

Below is a complete list of 2011 winners, this years Rainbow Awards (2012) is now open for entry, download a form here and enter your new launches for 2012 today!


Rainbow Toy Award Winners 2011

The overall “Champion” of the show was
Shapes and Sharing Picnic Basket by LeapFrog
picnic basket winner
Then our other awards comprised:
Award Category: Soft Toy
Winner OOBICOO By Totseat
Oobicoo doll; shot for Totseat
Highly Commended MY PAL SCOUT REFRESHED by LeapFrog
scout high com
Award Category: Wooden Toy
Winner xx
Highly Commended CIRCA By Eleventyone Ltd
circa award highcom
Award Category: Games
Winner RUCKUS FUNSIZE By Imagination Games
rukus winner
Highly Commended LEAPSTER EXPLORER By LeapFrog
leapster explorer high com
Award Category: Wheeled Toy
fix n learn speedywinner
Highly Commended SMART TRIKE RECLINER STROLLER 4in1 By Smart-Trike
smart trike higlycom
Award Category: Electronic Toy
Highly Commended CARS 2 LEAPSTER EXPLORER By LeapFrog
cars 2
Award Category: Puzzles
Winner iBALL3 By HTI
iball 3 winner
Highly Commended xx
Award Category: Pre-School Toy
duplo-police-station winner
Highly Commended LEAPSTER 2 By LeapFrog
leapster 2 high com
Award Category: Outdoor Toy
picnic basket winner
Award Category: Arts & Craft Toy
Winner CLEVERBOX By Clever Box Club
008 Clever Box Club (2)
Highly Commended PLAYMAIS 500 PIECE BUCKET By PlayMais
Basic 500 piece bucket (highlycom
Award Category: Educational Toy
Winner COUNT & DRAW By LeapFrog
count and draw winner
Highly Commended BEN & BETTY By Ben & Betty
Ben&Betty_high com
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Our Toy Testers…

What’s special about the Rainbow Toy Awards is our testers.  They are all kids, children, little ones, tiny tots….  whatever you want to call them – they are by far the most important people in the toy industry!

Our testers have their helpers either a parent, child minder or teacher to help them tell us what they think, but they choose the winners for each category.  There are not many awards that have this vital feature.

What’s more, many of our mums and dads are also bloggers too, and throughout the process have blogged about the products that their household has tested.  Not giving away any top secret scoring of course, but sending important back links to the company and traffic to their site.

Our combined testers unique visitors to their blogs are just a little shy of one million readers!  And many of them have also written about the award ceremony itself including:picnic basket winner

The Madhouse Family Reviews

Boo, Roo and Tigger Too

Emmy’s Mummy

As the important run up to Christmas begins, we’ll be letting you know where to buy all the award winning toys, so check back later in the week for a “one click” where to buy feature – making present buying easier for you!

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The Rainbow Toy Awards 2011

As The Rainbow Toy Awards 2011 draw to a close, it just remains for us to congratulate all the Winners and Highly Commended in each category.  Keep watching the Rainbow Awards site over the coming months as there is more to come….

rainbow awards


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…the Champion…

champ logo

The ten awards categories have now been announced and the Rainbow Toy Awards have been handed out for 2011.  It remains to say well done on all the entries whether you’re a winner, a highly commended or you were pipped to the post this year…  It was a hard fought contest indeed!

Before we sign off this year’s awards though, we would like to present one extra award…  they are already a winner in their own category and the testers scored them so highly we did a double take on the forms!

The testers said

“We LOVED this toy, very engaging, colourful and encouraged him to be very sociable”


“The packaging was easy to remove and I appreciated that most of it could be recycled”


“She interacted with us when she played with the toy and showed her incredible imagination, it reall brought out the best in her”

And so we award “The Champion” of the show to …

Shapes and Sharing Picnic Basket by LeapFrog

picnic basket champ

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Award Category: Soft Toy

final WINNER

Winner                                OOBICOO

By Totseat

Age Suitability                  3 years+

Price                                      £34.99Oobicoo doll; shot for Totseat

Stockists                              Totseat.com

More information           www.totseat.com

Meet Orla and Ollie, the Oobicoo soft toy tots.  Designed to wear out-grown baby clothes, these huggable friends encourage dexterity and pretend play.  Made from recycled and recyclable materials, each Oobicoo arrives in its own fabric pod.  Oobicoo is the perfect friend for a child who likes a hug.

The testers said “Orla is Lillie’s new best friend; she even comes on the school run and ‘waits’ in the car whilst Lillie is at school” and “Good quality fabric and good quality stitching”

final highly commended

Highly Commended       MY PAL SCOUT REFRESHED

By LeapFrog

Age Suitability                  6 months+

scout high com

Price                                      £19.99

Stockists                              Amazon, Argos, Toys R Us

More information           www.leapfrogstore.com

Following the success of the original My Pal Scout, Leapfrog has remastered the friendly puppy to include a host of new interactive features. With even more personalisation, parents can customise Scout with their children’s favourite things. Scout’s emotional responses are now easily accessible via the new ‘hug me’ button.

The testers said “My son really enjoyed playing and interacting with this toy” and “Excellent value for money”

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Award Category: Wooden Toy

final WINNER

Winner                                xx



 final highly commended

Highly Commended       CIRCA

By Eleventyone Ltd

Age Suitability                  3 years+

Price                                      £39.99

Stockists                              Amazon, Nordic Elementscirca award highcom

More information           www.circacalendar.com

Circa is a wooden educational toy calendar designed to help children understand and visualise the cycles of the calendar, using the toys innovative rotating and circular stacking design.  Circa splits the year into parts, days of the week, days of the month, months of the year and the seasons.  Stickers are provided to enable children to plan their own diary of events too.

The testers said “What a nice change to have a practical idea that makes the concept and cyclical nature of dates and says easy for learning”

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Award Category: Games

final WINNER

Winner                                RUCKUS FUNSIZE

By Imagination Games

Age Suitability                  8 years+

rukus winner

Price                                      £7.99

Stockists                              Hamley’s, Tesco, Play.com

More information           www.imaginationgames.co.uk

Players create a real Ruckus as they race to collect matching cards and hold onto them.  Cards are placed on top of matching cards from opponent’s sets then the suit is shouted aloud to win the set. With all players matching, stealing and shouting as fast and loud as they can it’s anyone guess who will get to 77 points first and win the game!

The testers said “Lots of shouting, laughing and pretend complaining” and “The packaging was a good old cardboard box – eco friendly and easy to remove – no problem”

 final highly commended

Highly Commended       LEAPSTER EXPLORER

By LeapFrog

Age Suitability                  4-9 years

Price                                      £49.99

Stockists                              Amazon, Argos, Toys R Us

leapster explorer high com

More information           www.leapfrogstore.co.uk

The future of gaming is captured in the one-of-a-kind handheld that brings mobile learning and educational gaming to children.  Aimed at kids aged between four and nine, Leapster Explorer allows for a truly personalised learning experience with over 35 licensed titles to choose from and an innovative video camera accessory.

The testers said “Very robust, it’s been thrown and dropped on numerous occasions and we’ve had absolutely no problems” and “The play value of the games is endless! “ plus “The ability for parents to follow, track and even help their child’s progress is a fantastic move, overall a great toy”

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