Welcome to the Rainbow Toy Awards!

The day is finally here and over the next few hours we will be announcing the winners of our third annual internet toy awards – The Rainbow Toy Awards.

Over the last couple of months our testers have been busily giving each toy a thorough testing.  All our testers are registered and vetted as being parents or carers of children…with each award being tested by at least three children or groups of children and the results relayed to us by the adults.

There are ten categories, and with our highest number of entries in any year so far, it’s a hotly contested event.  To give you an idea of how good the winning products really are – for every toy you see mentioned today there are five that didn’t quite make the winners or highly commended list.

So without further ado let the awards begin!

final WINNER

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The Rainbow Toy Awards 2011

Rainbow Toy Award Winners 2011
The overall “Champion” of the show was
Shapes and Sharing Picnic Basket by LeapFrog

picnic basket champ

Then our other awards comprised:

Award Category: Soft Toy
Winner OOBICOO By Totseat

Oobicoo doll; shot for Totseat

Highly Commended MY PAL SCOUT REFRESHED by LeapFrog

scout high com

Award Category: Wooden Toy
Winner HIGH TEA SHAPE MATCHING By Tidlo by John Crane

high tea winner

Highly Commended CIRCA By Eleventyone Ltd

circa award highcom

Award Category: Games
Winner RUCKUS FUNSIZE By Imagination Games

rukus winner
Highly Commended LEAPSTER EXPLORER By LeapFrog

leapster explorer high com

Award Category: Wheeled Toy

fix n learn speedywinner
Highly Commended SMART TRIKE RECLINER STROLLER 4in1 By Smart-Trike

smart trike higlycom

Award Category: Electronic Toy

Highly Commended CARS 2 LEAPSTER EXPLORER By LeapFrog

cars 2

Award Category: Puzzles
Winner iBALL3 By HTI

iball 3 winner
Highly Commended MEMORY By GoGo Toys

memory by gogo toys

Award Category: Pre-School Toy

duplo-police-station winner

Highly Commended LEAPSTER 2 By LeapFrog

leapster 2 high com
Award Category: Outdoor Toy

picnic basket winner


Award Category: Arts & Craft Toy
Winner CLEVERBOX By Clever Box Club

008 Clever Box Club (2)
Highly Commended PLAYMAIS 500 PIECE BUCKET By PlayMais

Basic 500 piece bucket (highlycom

Award Category: Educational Toy
Winner COUNT & DRAW By LeapFrog

count and draw winner
Highly Commended BEN & BETTY By Ben & Betty

Ben&Betty_high com

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TAG – helps readers hone their skills…

Amazingly easy to use, the Tag reader can store up to ten books, so children can magically move from one book to another without the need to change cartridges.  Perfect for on the go travel!

Inspire a love of reading in children with the TAG reading pal from Leapfrog.  With over 35 licensed book titles, Tag brings stories to life as children scna the magic pen over the interactive pages.  Additionally, children can develop geaography skills with the new interactive Tag World Map.

The Tag reader has an easy grip, non slip, ergonomic design, allowing children to hold the pen more easily.  The Tag Reader also comes with a volume control and a headphone socket.

Appropriate for ages 4 years to 8 years.

Internet connection required to download the audio of the Tag book library

Available from Argos, Amazon and Toys R Us for around £29.99

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Fix and Learn Speedy

Fix and Learn Speedy is a treat for any tiny tot or budding mechanic!

Children can learn about shapes, counting and more as they play with a car that will tune up their motor skills and fire up their imaginations!  This learning car comes complete with interactive tools and songs.  By lifting Speedy’s bonnet, toddlers can twist and turn the different shapes and explore counting and alphabet songs designed to tune up their motor skills and fire up imaginations!

More information is at www.leapfrogstore.co.uk and you can buy Fix and Learn Speedy for around £19.99 from Argos, Toys R Us and Amazon

Get on the fast track to fun with Fix & Learn Speedy!

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Ka’lide – loads of magnetic fun!

It’s around £19.99, it’s from Tesco, Hamleys or Toys R Us and it’s called Ka’lide…

Total magnetic fun!

Flick, slide and collide your way to winning with the all-new, exciting magnetic game – Ka’lide!

Pit your skills against friends or start a team battle as you take turns to flick your magnetic pucks and build a massive score, but of course that’s just the start of the magnetic fun and action!

Use the magnetic force of the pucks to ‘Bend it like Beckham’ around your opponents pucks and into your scoring zone or decide to play hard ball and use your force to push your opponents pucks into the low scoring positions or even off the mat and out of the game.

Keep your nerve and your cool to create puck clusters that could double, triple or even quadruple your score.  Every game is three rounds so even if you lose orund one all is not lost and anything can happen!


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Leapster 2 – is on its way to testers…

The Leapster 2 games consoledelivers a fun, safe and secure learning experience for children.  The handheld comes complete with a preloaded gameing title and an additional download of choice, so that children can begin their gaming journey immediately.

There’s more info over at www.leapfrogstore.co.uk and you can buy from Argos, Amazon and Toys R Us – for around £39.99

Leapster2 system also offers a whole new layer of benefits by connecting to the computer.  Kids can play on the go, and then connect their handhelds to the home computer to collect fun rewards they’ve earned.  A new online creativity studio also lets them upload art that they’ve created, embellish it or change it completely, and publish it to share.

With the new USB connection, you can also see children’s progress in recent games, get detailed updates on the skills they are exploring and share in their accomplishments.  The Leapster2 system is one of three new LeapFrog Connected learning systems that connect to the LeapFrog Learning Path, a free online tool that offers unparalleled insights into a child’s learning.

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Count and Draw!

Follow the lights! Learn how to draw shapes, write numbers, count from 0 to 10 and play early maths games.
Position words such as above and below guide children through activities.
You can even make counting a personal experience by adding in your child’s age!
Parents can connect to the online LeapFrog® Learning Path for customised learning insights and ideas to expand the learning.
Available from www.leapfrogstore.co.uk and Argos, Amazon and Toys R Us at around £14.99
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