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Rainbow Toy Awards 2015 – This Friday…….

It’s nearly time, the forms are all back from the testers, the toys have been played with, cuddled, made and remade, batteries have been bought, secrets have been whispered, items have been painted, chocolate has set and been eaten…… It’s a tough life being a toy tester!



On Friday 30th October, starting at 10am, all will be revealed.  Toys as tested by the children themselves!

Check the Rainbow Toy Awards 2015 before you make your Christmas shopping list!

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The Bubl Bag could help Toy Suppliers

The Bubl Bag is a unique innovation in protective packaging. The plastic bag has an inflatable inner core which envelopes the goods to be protected and holds them securely and safely in place. The user simply inflates the bag using the tube supplied and a one-way valve traps the air. To deflate the bag the user simply inserts the tube again to break the seal.

Bubl 4
BUBL Bags are designed to replace cardboard boxes, padded envelopes and bubble wrap by providing better protection at a lower cost. The bags are also easy to store as they take up very little space and can be reused a number of times.
Ross Woodburn, director of BUBL Bags, said: “If you need to send anything that is fragile or easily damaged through the post BUBL Bags offer the ultimate solution in protective packaging. The unique inflatable core means that the goods are held firmly in place during transit. It also means that a number of small items can be placed in the small bag and they will not touch each other.”
He added: “The bags will accommodate any shape of object from a shoe to a piece of jewellery as the inflatable core forms around the item. The number of sectors which could use the BUBL Bag are almost limitless from ecommerce and manufacturing to mobile phones and antiques.
BUBL Bags are available to order on-line and come in a variety of sizes from 20cm x 20cm up to 500cm x 600cm. For prices and ordering please visit or email

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Rainbow Toy Awards – One Month to go!

Hurry, hurry – the deadline is just one month away to find out the winners of the seventh annual Rainbow Toy Awards for Excellence.

 2015 main logo

September 30th 2015 will be the final date for entries to the prestigious awards, which will be hosted, live online on October 30th 2015 at


Once the awards are announced on the site, the Rainbow Awards top toys list is then featured by all the important trade titles in toys, gifts and preschool.  Plus of course, all the toy testers then feature the award winners on their blogs, gaining hundreds of links to the winning toys and the associated retail sites.


Peter Dawson of The Rainbow Awards, commented “Our ultimate aim of course, is to help companies drive sales.  By using the trade press and our testers, having them post links directly to the page on the retail website where you can buy the toy is extremely valuable for product sales and SEO too.  When the awards are announced winner’s websites can see literally hundreds of inbound links appear, which is a fantastic and valuable upsurge for them.”


There is just one month left to enter the awards so for more information on how to enter into go to

You can also email to be sent an entry form in Word if required.  The cost of £125 per award entry has been held the same since the awards began.


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BuildurBricks, The Netflix For LEGO Toys Is Launched

An innovative new toy rental company is saving parents money by offering the newest LEGO® sets at a fraction of the cost. With free delivery, over 150 sets to choose from and no limit on when the toys need to be returned, BuildurBricks will keep children of all ages happy for hours while keeping parents’ purses happy too. Subscription starts from as low as £9.99/month for smaller sets and goes up to £24.99/month for the difficult sets for Adult Fans of LEGO.


BuildurBricks is currently leasing some of the newest and most popular LEGO® sets, including the Jurassic World collection. The Jurassic Park sequel recently raked is $511m at the box office, smashing opening weekend records, so the LEGO® set will no doubt be just as popular for children wanting to recreate the film at home. Other sets in demand include Star Wars, Creator, Disney princess and The LEGO Movie itself.


Ash Jey, Co-Founder of BuildurBricks said, “All children love LEGO® and as it also offers a form of educational and creative play, many parents are happy to fork out for the toy brick sets. However, with new sets coming out all the time, it soon becomes expensive to keep up with and children soon get bored of the old sets. BuildurBricks successfully solves this problem – give your child the gift of LEGO®, at a fraction of the retail cost, and let them play with it until they get bored of it or want to swap it for a new set – then simply send it back to us.”


Each LEGO® set is thoroughly cleaned and sanitized upon return, so parents can be rest assured that their children will be playing with germ-free bricks. Additionally, each set is delivered with the original instruction manual so children really feel as if they are receiving a brand new LEGO® set.


Ash Jey added, “The idea for BuildurBricks came to me after visiting a friend’s house who has two children. The family spent a fortune on LEGO® sets, but loose bricks were all over the place as the kids had soon got bored of playing with them. I suddenly thought if parents could rent LEGO® instead of buying it new each time, they could save so much money and the kids wouldn’t even notice once they were sent back and replaced with the most recent one.”


BuildurBricks is set to revolutionise the way children and families play and dissolve the financial pressure parents are under to constantly update toy collections. Visit the website today to sign up and start Building.


To find out more about BuildurBricks, visit: To get updates on their exclusive offers – like on Facebook and follow on Twitter & Pinterest.


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200 Years of Toy History come to Olympia London’s Pillar Hall for New Antiques Show Event

Rare and precious antique dolls, teddy bears, and toys will be on show at Olympia London’s Pillar Hall as part of a unique new exhibition which will look back on 200 years of childhood (1750 to 1950); the first time for over 15 years that a show like this has been purely devoted to antique/vintage items. The inaugural London International Antique Doll Teddy Bear and Toy Fair, taking place next year on 20 November, will bring antique doll and dealers, experts, collections and talks; the opportunity to buy rare toys at the venue’s ornate Corinthian pillared hall space.

The one day show will be opened by Bunny Campione; familiar to many from her appearances over the last 20 years on the BBC Antiques Roadshow. Bunny is an international renowned expert on dolls, dolls’ houses and soft toys; having spent her career at Sotheby’s and Christie’s.
Alpha Farnell Bobbie Scottish
The event will attract major dealers and collectors from all over the world including Sue Pearson – bears, David Pressland – tinplate toys, Eric Petit – bears from France and Rachel Gotch – dolls. Passionate investors from countries such as Japan, Germany and the USA, where some of the highest prices have been paid for antique dolls, toys and teddy bears, are expected to make the journey to Olympia London to peruse the finest toys to expand their collections.

Visitors who want to see the exhibits, from affordable to thousands of pounds, will be able to explore the show for just £5.

Organisers, Daniel Agnew and Hilary Pauley said: “We’re delighted to be bringing the first London International Antique Doll, Teddy Bear and Toy Fair, to Olympia’s Pillar Hall.  It’s a beautiful, enchanting space right in the middle of west London and couldn’t be better placed for international visitors to reach as well as providing a charming antique setting for the exhibition.”

Nick Graham, Head of Sales at Olympia London said: “We host a plethora of events at Olympia London and are able to offer a range of spaces to suit their needs. The Pillar Hall, which is our smallest events space and one of our most special, will look wonderful filled with these amazing artefacts from toy history.” Olympia London's Pillar Hall - exterior

London International Antique Doll Teddy Bear and Toy Fair website will go live from end of September at

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Toy Fair 2015 NEWS – A rumble in the Jungle B Kids UK


Toy Fair 2015 was buzzing today and the jungle drums were sending out a message about the NEW B Kids Jungle Buddy Shape Sorter.  This innovative shape sorter was making everyone smile today and certainly was a winner with many of our visitors.

Looks like this little innovative shape sorter will be a hit in stores this Spring!

Jungle Buddy Shape sorter features an adorable Lions face with a little black and white mane.  Children’s eyes will automatically be drawn to the fun loving Lion  face and then they can explore all this shape sorter has to offer.

Children’s imaginations will be invigorated.  An imaginative shape sorter which features a friendly lion and his colourful mane!  Toddlers will enjoy sorting eight different shapes with their jungle buddy.  Press the bird handle at the top and all of the sides open giving toddlers access to all their colourful shapes.  The handle at the top makes it easy to grab and easy to transport.  How can your child resist this cute lion shape sorter with so much to offer?   It will delight, excite, and educate.  They will have hours of fun with the Jungle Buddy Shape Sorter.


Jungle Buddy Shape Sorter

Suitable 12 Months Plus

Will be arriving in stores May 2015







Find out more about B Kids collection by clicking onto

Follow B Kids on Facebook and Twitter                             

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All about the Rainbow Toy Awards

The Rainbow Toy Awards for Excellence have been recognised by the UK toy industry since 2009.  In 2013, the fifth year of the awards, the Rainbow Awards site began writing toy reviews.  Suppliers can send in toys for review at anytime during the year, it is a free service and the supplier will be an objective review of their product.

What’s more, each review is written by a parent and/or trained education professional, so each toy review will recommend further ways to use the toy, for an educational benefit or learning outcome, plus the Rainbow Buttons will disclose what skills would be practiced by using the toy.  A Rainbow Toy Review has real benefit to parents and carers, it’s not just a meaningless star rating.

The Skill buttons are:


Since 2009 Rainbow have organised awards for toy excellence, in 2011 these were re-branded as – The Rainbow Awards for Toy Excellence (or ‘The Rainbows’ for short) and in 2012 Rainbow 360 Media Ltd joined the team on the marketing of the awards.

The Rainbow Toy Awards reward the very best new toys, helping consumers to make smart choices in the run-up to Christmas and beyond.

Each toy entered is tested by children along with their carers or parents. We carefully select them for the correct age, gender and setting. Our specialist testers are from varied backgrounds allowing testing in group settings such as schools and childcare and also on an individual basis.

Most toys  tested will be reviewed by our various blogger testers and reviews will appear on their blogs.
Feedback is collated on each toy to enabling us to choose the top toys and present awards accordingly.
Each category has one overall Winner as well as one ‘Highly Recommended’ and there is an one overall Champion for the awards each year.

We don’t offer huge amounts of categories or many finalists in each category, so to win a Rainbow Toy Award is a real accolade and means the toy has fought off stiff competition.

The Awards this year were:

The 2014 Overall Champion

Kidizoom Smart Watch by VTech

VTech Kidizoom Smart watch champ

Best Preschool Toy

Winner – Little Love 3 in 1 Push Chair by VTech

Little Love pushchair_kidshot2 copy

Highly Commended – Mega Bloks First Builders Big Building Bag by Mega Brands

mega brnds builders bag copy

Best Arts & Crafts Toy

Winner – Edible Sweet Art Chocolate Coin Press by Tobar

choc coin maker

Highly Commended – Jelly Fun Jelly Slush Maker by John Adams


Best Wheeled Toy

Winner – Despicable Me Folding Scooter by H Grossman

scooter copy

Highly Commended – 3-in-1 Step ‘n Ride Lion by Bright Starts

step ride lion copy

Best for Imaginative Play

Winner – Adventure Pack JetPack by Harry and Jack

HarryJacksJetPack copy

Highly Commended – Snowdrop Interactive Wooden Kitchen by Plum Products

Snowdrop Interactive Wooden Kitchen 41066 Cut Out - With Accessories copy

Best Games & Puzzles – The Young Ones

Winner – Pig Out! By John Adams

pig-out-game copy

Highly Commended – Jumbo ZIP-IT by Bananagrams

jumbo zip it copy

Best Games & Puzzles – 8 Years and above

Winner – Accentuate by Accentuate Games

accentuate copy

Highly Commended – Hotel Tycoon by Esdevium Games

hotel tycoon copy

Best Electronic Toy

Winner – Kidizoom Smart Watch by VTech Electronics

VTech Kidizoom Smart watch3 copy

Highly Commended – LeapPad3 by LeapFrog

leap pad3

Best Construction Toy

Winner – Kinetic Sand by Spinmaster

kinetic sand copy

Highly Commended – Mega Bloks 123 Thomas Learning Train by MegaBrands

123 thomas train copy

Best Educational Toy

Winner – Sparkup: The Magical Book Reader

spark up magical book reader

Highly Commended – Appletters by Bananagrams

appletters copy

Best Plush Toy

Winner – Ultimate Spider-Man Go Glow Pal by Worlds Apart


Highly Commended – My First baby Annabell Newborn

baby ananabell copy

Best Outdoor Toy

Winner – Mini Hornit by Hornit

mini hornit copy

Highly Commended – A.I. Copter from TX Juice by Wow! Stuff


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