Our final week for entries is always a little hectic, companies inevitably leave things until the last minute – but that’s what keeps us on our toes so we’re not complaining!
Entries this year have received into the office and sent on to testers, who have all been most rigorous in their appraisals, although already there seem to be some clear winners inching ahead in the scores…
This is some of our week in pictures:
We even got sent chocolate this week too!
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The testers are ready! Each year the team at Rainbow Awards vets its new testers to ensure suitability, this year on the testers list there are more bloggers than ever before! This is great news for any new products entering the awards!
All toys are tested by children, then the adults fill in the forms and do the scoring. Where there is a blogger on the case, they are encouraged to write an online review of the product on their blog, adding valuable ‘Where to Buy’ and other links to the piece.
Of course, they don’t divulge their secret scores!
This coverage, early on in the year is excellent for the companies involved, as early reviews ahead of the awards begin a good PR buzz for the toy.
The Rainbow Awards team have all worked in the toy industry for a number of years and therefore understand the importance of consumer coverage. This year the awards will be in print once again in a number of consumer magazines. Last year saw articles on the Rainbow Awards in a number of magazines such as Gurgle Magazine and The Mums Survival Guide.
For further information click the ‘Contact Us’ button above.
Read MoreWe’re looking for toy testers! You will need to have children (or children in your care) between 0 and 16, and be willing to test at least one toy/game and then report back to us via a two page form.
Apply by emailing info[at]rainbowpr.co.uk and stating your name, address, ages and genders of children. We need to know this so we send an entry for you to test that is relevant and age appropriate to your family. You will need to be able to commit to getting the completed forms back to us by September 7th 2013.
If you have been a tester for us in the past, please reapply with your up to date details.
Anyone who agrees to be a toy tester can display our badge if they have a blog.
Applications for testers is now closed for 2013
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The Rainbow 2013 Toy Awards are open for entry! The categories this year are:
Preschool Toys
Games & Puzzles
Construction Toys
Educational Toys
Imaginative Play
Outdoor Toys
Wheeled Toys
Soft Toys
Arts & Crafts
Electronic Toys
As you can see, once again, only ten categories, with one winner and one highly commended in each category – to win a Rainbow Toy Award is an achievement indeed!
Plus, we will be announcing them live online, and we’ll let you know about the valuable consumer coverage later this month.
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