Category Award News

Award Category: Imaginative Play

Imaginative Play covers a wide variety of toys and creativity, the category always has lots of entrants and the team of testers get to see some really unusual toys.


Cookin’ Creations Premium Wood Kitchen

By: Little Tikes


RRP £169.99

The Cookin’ Creations Premium Wood Kitchen is a beautifully constructed toy that provides little ones with years of role play fun.  Featuring a stove top, oven, sink, washer, microwave and realistic granite looking work surface.  There are lots of moving parts for play, and it comes complete with accessories like jars, utensils, pots and pans so play can begin right away.

More information is at

Available from Amazon, Asda, Tesco and Smyths

Click to buy online

The testers said “I love my kitchen, I like calling mummy on the phone when dinner is ready” and “Taking the washing out and placing it in the basket is my favourite thing”


Wow Packs

By: Wow! Stuff

wowstuff backpack HIGH COM

Age: 3-7 years

RRP £29.99

Wow packs are the worlds first interactive back packs.  Remote control buttons bring the two characters to life.  Snot the Zombie and Cutezee the Kitten make funny faces and sound effects at the press of a button.  There’s plenty of room for colouring books, pens and favourite toys.  Great for car journeys, play dates and days out.

More information from

Available from Smyths

The testers said “No packaging except a label, excellent!” and “We’re looking forward to taking ‘Snot’ Trick or Treating at Halloween, he’s great!”

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Award Category: Wheeled Toys

Wheeled Toys are loads of fun and offer children the opportunity get outdoors and active, which is always a good thing!


Elektra Tri-Line Skates


skates - winner Age: 4 years+

RRP £19.99

These great skates adjust from size 9-13, great for cost conscious mums.  Available in three electric colours;  pink, green and blue, they cleverly convert from sturdy traditional skates with two wheels at the back and one at the front, to a more expert inline version as the child increases in experience.

More information can be found at

Available in Toymaster Stores, Amazon, Smyths

The testers said “These skates were solid and will stand up to a lot of play” and “Great value for money, as you can make them bigger as your child grows”


Smart Trike Dream

By: Smart-Trike

smart trikeAge:10m – 3 years+

RRP £99

The Smart trike Dream is the world’s first and only tricycle with a patented swivel wheel and touch steering ensuring it steers exceptionally smoothly.  The Dream grows with the child from 10m to 3 years and beyond, transforming in four different ways to make triking a whole lot of fun.

More information at

Available from Toys R Us, Mothercare and Smyths

Buy online here

The testers said “My son loves it, it’s the next step to take over from his push chair”

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Award Category: Soft Toys

Everyone needs cuddles from a soft toy at some point, and our entries in this category all had the ‘ahhh’ factor….


Read with me Scout/Violet

By: Leapfrog

scout winner

Age:  2-5 years

RRP £29.99

Read with me Scout and Violet are loveable, cuddly companions that help children build early reading comprehension, listening and vocabulary skills.  Featuring five different interactive story books.  Each pat, squeeze and hug sees them respond to over 70 questions designed to build the core skills critical for success in preschool and beyond.

More information can be found at

Available from Amazon, Argos, John Lewis

Click to buy online

The testers said “There are so many activities you cannot do them all in one session” and “Mummy, I really love Violet”


Monsters University My Scare Pal Sulley

By: Spinmaster


Age: 3 years+

RRP £39.99

My Scare Pal Sulley is a soft interactive plush toy with over 15 phrases and sounds, three unique modes, shake to change into Tickle, Scare or Sleepy mode.  Watch his mouth and eyes come to life.

More information can be found at

Available from Argos, Smyths, The Entertainer

Click here to buy online

The testers said “Sulley makes a roar and my sister jumps! It’s fun”

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Award Category: Art & Craft

The Art & Craft category is always loved by the testers and this year they got to eat the results!


Magic Choc – Chocolate Picture Maker

By: The In Thing

CPM Box WINNERAge: 4-11 yrs

RRP £3.99

Melt, create and enjoy! Make your own chocolate bar.  Simply melt the chocolate in a bowl of warm water, pick a stencil and the fun begins.  Draw your favourite character, eat your treat or give it as a gift!

More information can be found at

Available from Tesco, The Entertainer, Hamley’s and Toys R Us

The testers said “The children were very excited by this toy” and “This is great value for money considering the play value for just £4!”


Sweet Art

By: Diamant Toys

sweet art Age: 6 years +

RRP £25.00

Sweet Art is an edible toy made of sweet, smooth dough offered in rainbow colours and assorted flavours. Children are invited to roll, cut and shape the dough into cupcakes, sweets and lollies.

More information can be found at

Available from Amazon, Toys R Us, ELC and Smyth’s Toy Shop

The testers said “The packaging was beautiful and really made the children want to come and play”

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Award Category: PreSchool Toys

Our very first award of the day is for Best PreSchool toy, there were a lot of entries in the PreSchool Toy category this year and competition was tough.  Scoring was very close but in the end a winner revealed itself…

For Best Preschool Toy the winner is…


Discovery Sounds Activity Garden

By Little Tikes

winner Activity Garden little tikesAge: 6m – 3 years

RRP £69.99

The Discovery Sounds Activity Garden from Little tikes is a play environment that helps tots to learn and develop fine motor skills in a safe, durable and enclosed space. It’s easy to assemble and store away, plus the Activity garden can transform into an open, two sided play centre (no tools necessary).

More information can be found at

Available from Argos, Amazon, House of Fraser and Toys R Us

Click here to buy online

The testers said: “I loved the safety and security of the toy” and “My child seemed to really love exploring the sights, sounds and colours!”


Peppa Pig Secrets Box

By: Jumbo Games

pepper pig secrets box

Age: 3 years +

RRP £9.99

The Peppa Pig Secrets Box is the ideal gift for an avid little puzzler.  Presented in a beautiful Peppa Pig gift box with dinky drawers to keep pieces together, it contains two jigsaws (1 x 20 piece and 1 x 35 piece) that can be kept for years to come.

More information can be found at

Available from Asda, John Lewis, The Entertainer, Hobbycraft and Toys R Us

Click here to buy online

The testers said “My son and daughter both adored the puzzles, and now my little girl keeps her ‘jewels’ in the box”

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Let the 2013 Rainbow Toy Awards begin…

The votes are in, the toys have been thoroughly tested and the awards are ready to be announced…You can follow each announcement on Twitter too @rainbowawards


Our testers are of course, the children themselves and forms are returned by their adult carers on their behalf.  For each toy we ensure the adult writes down what the child’s reaction is and what they say.  Some of the great comments of this year include:

“The children have returned to this daily ever since it arrived”

“Not too much packaging, easy for my child to get into, and it was all recyclable”

“This toy has many levels of difficulty and appropriateness so it will stay fresh and interesting for years to come”

“We thought this toy was quite passive, but the children loved it and went back day after day, their reaction surprised us”

The comments are great to read and the awards are then chosen by adding up the scores the children have given.  So without further ado, let’s see who has won the Rainbow Toy Awards for 2013!

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Follow Us on Twitter …

Tomorrow sees the fifth Rainbow Toy Awards, as voted for and tested by our team of child testers.

To see if your toy meets the high demands of children and offers real play value follow us on Twitter or find us on Facebook…. or of course, just come back to the website at 10am tomorrow!



Rainbow Toy Awards 2013

10 a.m. 27th September 2013

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