Category Award News

Award Category: Educational Toys

Always a popular category with the parents who frequent the Rainbow Toy Awards site.

WINNER

Innotab 3s The WiFI Learning Tablet

By: VTech

VTech Electronics InnoTab 3SWINNER

Age: 3-9 years

RRP £99.99

All new children’s multi-media tablet that features a 2mp camera, child friendly wi-fi, creative activities, great games, e-books, useful apps and more.  It includes a rechargeable battery pack, kid connect app, plus a bonus game and e-book.  Connect to Learning Lodge wirelessly to download TV shows, music, e-books, apps and more!

More information at www.vtechuk.com

Available at Tesco, Boots, Argos, Amazon

Buy online here

The testers said “The boys loved the different apps, and even their younger sister loved the colouring app” and “They have played with the Innotab daily”

HIGHLY COMMENDED

LeapReader

By: Leapfrog

leapreader

Age: 4-8 years

RRP £39.99

LeapReader is a revolutionary learn to read and write solution, offering three experiences in one – Learning to read, Learning to write and Learning through listening.  LeapReader reads words and sentences aloud whilst also encouraging children to trace the letters, words and numbers through stroke by stroke audio guidance.

More information from www.leapfrog.co.uk

Available at Amazon, Argos, Toys R Us, John Lewis

Buy online here

The testers said “My little boy soon worked out all the functions and began to play” and “It’s been dropped a few times and still OK!!”

Read More

Award Category: Construction Toys

Construction toys help children develop fine motor skills and hand-eye coordination, our winner helps with creativity too!

WINNER

Barbie Build n Play Super Star Stage

By: MegaBloks

Mega Bloks Barbie Build ‘n Play Super Star Stage WINNER

Age: 4 years+

RRP £59.99

The two storey super star stage features real concert controls, including flashing lights and music.  There are four catchy songs for Super Star Barbie, Raquelle and Teresa to dance to.  Microphones, guitars, a DJ booth, keyboard and working elevator are all included.

More information from www.barbie.megabloks.com

Available from Argos

Buy online here

The testers said “My five year old loves it and plays everyday, her younger siblings stand and stare in amazement” and “It took a few hours to build it but it was worth it, and daddy helped and enjoyed the quality father/daughter time”

HIGHLY COMMENDED

Makies

By: MakieLab

MakiePackage

Age: 6 years+

RRP £99.00

Makies are highly posable 10″action dolls you create and construct yourself at the Makies website or iPad app.  Choose the eyes, nose, mouth and hair – even the width of the smile and shape of the hands.  Each Makie is hand assembled, CE marked and totally unique.

More information at www.makie.me

Available at Selfridges or Makie.me

Buy online here

The testers said “The doll is well built and will last, I think it could be a collectors item”

Read More

Award Category: Electronic Toys

Many electronic toys make playtime a learning experience as well as fun, and parents enjoy watching their children play.  Our winner has fought off stiff competition in the electronics arena.

WINNER

KidiGo

By: VTech

VTech Electronics KidiGoWINNER

 Age: 3-9 years+

RRP £49.99

Watch movies and listen to music on the move!  KidiGo is the multi-media player with a 4.3″ LCD colour screen – great for video.  It features a 2gb internal storage, a micro SD slot, headphones and a USB cable. Connect to the VTech learning site to download fresh content.

More information at www.vtechuk.com

Available from Debenhams, Argos, Tesco

Buy online here

The testers said “My little girl loved having access to family photos along with all her music!” and “I felt it was good value for money as it covered so many different areas”

HIGHLY COMMENDED

Attacknids – Combat Creatures

By: Wow! Stuff

combat creatues HIGH COMAge: 8 years+

RRP £79.99

Attacknids is the ultimate action blasting robot.  Explore terrain like no other remote control wheeled vehicle can, grass, gravel, carpet or snow!  A 360 degree rotating head means corners are no problem.  Children can customise Attacknids with decals or spray.

More information  is at www.combatcreatures.com

Available from Smyths

Buy online here

The testers said “The boys had loads of fun and played for most of the day” and “We lost it one day and found it under my daughters bed, who said it was her new pet spider, we may have to buy her one of her own!”

Read More

Award Category: Games & Puzzles – Eights and above

WINNER

LOGO Billionaire

By: Drumond Park

WINNER logo billionaireAge: 8 years+

RRP £24.99

This new card and cash collecting board game is fun for all the family!  Purchasing well-known brands like Marmite, Persil, Ford, Nivea and Twix to form companies then selling them for a fortune.  But it’s risky – turn up a ‘bust’ card and you lose your business and have to start again.

More information at www.logobillionaire.com

Available from Argos, Hamley’s, The Entertainer and Toys R Us

Buy Online here

The testers said “A great game, I was surprised how many logos my child knew of” and “LOGO Billionaire can be played by adults and children, we like this sort of game for Christmas in our house”

HIGHLY COMMENDED

Boom Boom Balloon

By: Spinmaster

boom boom balloon HIGH COMAge: 8 years+

RRP £17.99

The crazy game where you take turns at trying not to pop the balloon.  Roll the die and carefully push in a stick until it clicks.  Watch as the balloon changes shape, in one more click it could pop! It is the ultimate game of anticipation.

More information at www.spinmastergames.com

Available from Argos, Smyths, Toys R Us

Buy online

The testers said “My three boys loved the game and eagerly awaited to see who would pop the balloon!”

Read More

Award Category: Games & Puzzles – The Young Ones

After much deliberation the Rainbow Toy Awards team decided to split the Games & Puzzles category into two, it was felt that comparing a game aimed purely at tiny tots with an involved board game that can played by adults and children together was unfair on all entrants and so the category this year is split into:

  • The Young Ones
  • Eights and Above

The results for Games & Puzzles – The Young Ones are;

WINNER

Silly Moo

By: John Adams Leisure

silly moo WINNERAge: 3 years+

RRP £24.99

Silly Moo is the udderly funny game where you milk the cow! Pull the udders – will she drop a pint of milk or a cow pat?  When Silly Moo is fully milked her eyes will pop out.

More information is at www.johnadams.co.uk

Available at Amazon, Argos, The Entertainer and Smyths

Buy online here

The testers said “My son’s exact words ‘This is really fun!’, he can’t get enough of it” and “Easy to assemble and very sturdy and durable”

HIGHLY COMMENDED

Jake and the Neverland Pirates – Who Shook Hook?

By: Esdevium Games

who shook hook HIGH COM

Age: 4 years+

RRP £19.99

Captain Hook is snoozing in his hammock, surrounded by all the  treasure he has nabbed from Jake and the Pirate Crew.  By using the sword, fishing pole, tweezers or shovel children can pluck back the missing treasure.  Steady as she goes though – the loot needs to be grabbed before Hook tumbles into the water.  Collect the most treasure to win!

More information at www.esdeviumgames.com

Available from Amazon, Argos, Sainsbury and Smyths

Buy online here

The testers said “This went down a storm in our house!”

Read More

Award Category: Imaginative Play

Imaginative Play covers a wide variety of toys and creativity, the category always has lots of entrants and the team of testers get to see some really unusual toys.

WINNER

Cookin’ Creations Premium Wood Kitchen

By: Little Tikes

LITTLE TIKES WINNERAge: 2-6 years

RRP £169.99

The Cookin’ Creations Premium Wood Kitchen is a beautifully constructed toy that provides little ones with years of role play fun.  Featuring a stove top, oven, sink, washer, microwave and realistic granite looking work surface.  There are lots of moving parts for play, and it comes complete with accessories like jars, utensils, pots and pans so play can begin right away.

More information is at www.littletikes.co.uk

Available from Amazon, Asda, Tesco and Smyths

Click to buy online

The testers said “I love my kitchen, I like calling mummy on the phone when dinner is ready” and “Taking the washing out and placing it in the basket is my favourite thing”

HIGHLY COMMENDED

Wow Packs

By: Wow! Stuff

wowstuff backpack HIGH COM

Age: 3-7 years

RRP £29.99

Wow packs are the worlds first interactive back packs.  Remote control buttons bring the two characters to life.  Snot the Zombie and Cutezee the Kitten make funny faces and sound effects at the press of a button.  There’s plenty of room for colouring books, pens and favourite toys.  Great for car journeys, play dates and days out.

More information from www.wowpacks.com

Available from Smyths

The testers said “No packaging except a label, excellent!” and “We’re looking forward to taking ‘Snot’ Trick or Treating at Halloween, he’s great!”

Read More

Award Category: Wheeled Toys

Wheeled Toys are loads of fun and offer children the opportunity get outdoors and active, which is always a good thing!

WINNER

Elektra Tri-Line Skates

By: HGL

skates - winner Age: 4 years+

RRP £19.99

These great skates adjust from size 9-13, great for cost conscious mums.  Available in three electric colours;  pink, green and blue, they cleverly convert from sturdy traditional skates with two wheels at the back and one at the front, to a more expert inline version as the child increases in experience.

More information can be found at www.ozbozz.co.uk

Available in Toymaster Stores, Amazon, Smyths

The testers said “These skates were solid and will stand up to a lot of play” and “Great value for money, as you can make them bigger as your child grows”

HIGHLY COMMENDED

Smart Trike Dream

By: Smart-Trike

smart trikeAge:10m – 3 years+

RRP £99

The Smart trike Dream is the world’s first and only tricycle with a patented swivel wheel and touch steering ensuring it steers exceptionally smoothly.  The Dream grows with the child from 10m to 3 years and beyond, transforming in four different ways to make triking a whole lot of fun.

More information at www.smart-trike.com

Available from Toys R Us, Mothercare and Smyths

Buy online here

The testers said “My son loves it, it’s the next step to take over from his push chair”

Read More