About us

The Rainbow Toy Awards for Excellence have been recognised by the UK toy industry since 2009.

About the Rainbow Awards for Toy Excellence

Since 2009 Rainbow have organised awards for toy excellence, in 2011 these were re-branded as – The Rainbow Awards for Toy Excellence (or ‘The Rainbows’ for short).

The Rainbows reward the very best new toys, helping consumers to make smart choices in the run-up to Christmas and beyond.

Each toy entered is tested by children along with their carers or parents. We carefully select them for the correct age, gender and setting. Our specialist testers are from varied backgrounds allowing testing in group settings such as schools and childcare and also on an individual basis.

Plus all toys will be tested and reviewed by our various blogger testers and reviews will appear on the blogs.
Feedback is collated on each toy to enabling us to choose the top toys and present awards accordingly.
Each category has one overall Winner as well as one ‘Highly Recommended’ and there is an one ‘Overall Champion’ for the awards each year.

January 01, 2023: Entry period opened
September 22, 2023: Entry period closes
October 27, 2023: Winners announced live online


Our contact details are:


07815 925 189 Peter – and 07799 627789 Helen




Our Philosophy

Our ethos has always been ' let the children decide'.'  Great toys are ones that children love, ones they return to time after time and ones that are real value for money - there really is no better recommendation for a good toy!