Award Category: Soft Toys

The plush (or soft toy) category oozed cuteness every year, everyone wants to test this category!


Unicorn Soft Toy

By: H Grossman Ltd

grossman unicorn plush

Age: 3 years+

RRP: £19.99

A 60cm unicorn is a magical ty for any child this Christmas.  It’s a super soft special friend available in standing or seated versions.

More information at:

Available from: Smyths Toys

Buy now from –

What the testers said “My daughter is currently unicorn crazy, so was super excited to test this. When she saw it was so large, her eyes nearly popped right out!”


Bush Baby World Shimmies Bush Babies Princess Melina Soft Toy

By: Golden Bear Toys

Bush Baby World Shimmies Princess Melina highly commended

Age: 5-9

RRP: £19.99

Princess Melina is the head of the Shimmies Bush Babies from Bush Baby World. You can wiggle her ears and move her eyes then watch her come alive in your hands.  Made from soft cuddly fabrics, sparkly detailing and fun accessories.

More information at:

Available from: Argos

Buy now from –

What the testers said “We found the Princess Melina quite different and a joy to watch our girls play with her.  They enjoyed the movement and interaction.”


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