Do you have a budding world famous magician in the house? We think we do!

We’ve been in the toy industry for 15 years now and have known Marvin Berglas for that time, we’ve seen him perform on his stand at Toy Fair and been blown away by his illusions.

We have mainly boys in our family and true to type they are all obsessed by illusion, magic and playing tricks, so when Marvin sent us his Marvin’s I-Magic we knew we would all be being deceived quite soon!
When we opened the box we saw lots of different things inside, including a plastic ice cube with a fly inside, various pots and boxes, playing cards, spoon like items – again complete with flies, and an envelope saying it had fly eggs within – we noticed a bit of a bluebottle theme going on!!

Being a traditionalist I did spend time looking for the instructions and was dismayed to see I had to download the app to do anything at all – but the kiddiwinks were not put off my this one bit – must be more techno than I…
All the items in the box look and feel really good quality and I think it will last through lots of use.
A short while later the app was installed on my phone and work could begin. There are step-by-step, speech-free videos getting you up and running in no time. Each trick has multiple videos: one performing and one explaining how it’s done, which is excellent.
The videos are well produced and easy to follow, but can be trickier to replicate – practice is required for some! It’s really interesting how some of the tricks work, I think some tricks are actually difficult to work out.
The tricks revolve around the classic props such as playing cards and can be learned from the app then reproduced for friends and family without using the app which we liked.


The app is quite large at 450MB but it was simple to use and easy to navigate. The main screen lists all of the magic tricks you can do, once selected you have the option to perform, or access the ‘HOW TO’ videos to remind yourself what to do.

We haven’t yet tried all the tricks – the Magic Morph Book still awaits our interest but all in all the I-Magic set is a real hit. Marvin expertly teaches through the step by step videos and helps our little performers put on a show!

Skills this toy will practice;

social skillshand eyecause and effect







We’ve found a great video from Toy Fair 2015 to show you what it’s all about….

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