Awards Category: Soft Toys

Our final category has the ‘Ahh Factor’ as it’s the soft toys that have been tested, and by tested we mean cuddled, chatted to, slept alongside and generally befriended of course!


My First Baby Annabell Cuddly Sleeping Lamb

By: Zapf Creation

sleeping lamb - win - soft copy

Age: birth+

RRP: £19.99

The My First Baby Annabell Cuddly Sleeping Lamb will make the perfect first toy for any newborn, due to its night time features which are sure to make bedtime routine less stressful for both parents and baby. The toy is the perfect nightlight as the little star on its tummy lights up once pressed and even plays a lullaby to help little ones nod off.

More information at:

Available from: Toys R Us, Smyths, Tesco


What the testers said “So utterly cute, we love making it move, this provided many giggles!”



By: Anagranimals

hc - soft - anaigaminals copyAge: birth+

RRP: £19.99

Lending a unique twist to the plush sector in 2015, Anagranimals is the interchangeable soft toy range that has already scooped best new toy award at the London Toy Fair.  The Anagranimals are a gang of cuddly creatures, each made up of three different animals, each one fixed with Velcro so all fully interchangeable, children can create up to 216 combinations such as the Hippo-Rilla-Roo and the Piggy-Croco-Puss.

More information at:

Available from:


What the testers said “It’s nice to see something that is so different! I think it provided enjoyment but also lots of discussion too “

Leave a reply

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>