The Rainbow Toy Awards

Since 2009 Rainbow have organised awards for toy excellence, in 2011 these were re-branded as – The Rainbow Awards for Toy Excellence (or ‘The Rainbows’ for short).

The Rainbows reward the very best new toys, helping consumers to make smart choices in the run-up to Christmas and beyond.

Each toy entered is tested by children along with their carers or parents. We carefully select them for the correct age, gender and setting. Our specialist testers are from varied backgrounds allowing testing in group settings such as schools and childcare and also on an individual basis.

Plus all toys will be tested and reviewed by our various blogger testers and reviews will appear on the blogs.
Feedback is collated on each toy to enabling us to choose the top toys and present awards accordingly.
Each category has one overall Winner as well as one ‘Highly Recommended’ and there is an one ‘Overall Champion’ for the awards each year.

January 01, 2023: Entry period opened
September 22, 2023: Entry period closes
October 27, 2023: Winners announced live online


Entry Form can be downloaded HERE

Announced Live Online

Check our FACEBOOK page where all the awards will be announced this year!

Voted for by Children!

All our testers are children and their parents or carers.  We distribute the three samples to age appropriate testers, they play and fill in the forms with their brutally honest opinions!

Toys that win Rainbow Toy Awards really deserve their accolade!

Announced LIVE on social media, follow our Facebook page.

Ten Categories

The categories this year are:

Preschool Toys

Games & Puzzles

S.T.E.M. Toys

Educational Toys

Imaginative Play

Outdoor Toys

Wheeled Toys

Soft Toys

Arts & Crafts

Electronic Toys