Award Category: Soft Toys

The plush (or soft toy) category oozed cuteness this year, we tested on very tiny testers to see which one won.


My 1st Activity Lion

By: VTech Electronics


Age: Birth+

RRP: £16.99

My 1st Activity Lion features a variety of textures and bright colours. Three buttons on his body introduce letters, fun sound effects, shapes and 20 sing along songs and melodies.  The lion can be easily attached to cot or stroller.

More information at:

Available from: Waterstones

Buy now from –

What the testers said “We loved the look on the lions face!  My little one seemed to really interact and enjoy this even at his very young age, I think it will be a favourite for years to come.”


In the Night Garden: My Best Friend Igglepiggle

By: Golden Bear Toys


Age: 10 months+

RRP: £29.99

My Best Friend Igglepiggle is the perfect companion day or night.  At bedtime, lie Igglepiggle down and his eyes will close and he’ll play sleepy phrases. Press his hand or soothing lullabies and a glowing light in his body. Sit him up to open his eyes and hear daytime phrases.

More information at:

Available from: Tesco

Buy now from –

What the testers said “We found the lullabies really nice and the glowing light within Igglepiggle a real comfort at night time.”


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